Do you know the success of your coffee shop depends on its quality and logo design? You can take an example from the Starbucks logo, which needs no introduction. The moment you look at the logo, you imagine yourself sipping the hot brew of this brand. That’s the power of a well-designed logo!
Since coffee has become an integral part of people’s lifestyles, starting a new business in this sector can be profitable. But you need a fail-proof branding strategy to get consumers to break from their daily routine and resort to your café. Given the scenario, your coffee logo can be a game-changer. A great logo is the one that speaks to your target audience, conveys the brand message, and gives a clue of your hot beverage brewing technique.
Well, it takes effort to design a coffee house logo. You need to pay attention to its different design aspects for an impressive look and feel.
Consider these key tips to create a logo.
When creating a coffee shop logo for your café business, consider what you must convey to potential customers. Here are some tips for your consideration.
Design around your message.
First, write down your message about the coffee business in a few sentences. Then, keep that message in mind always during the logo designing process. Ensure you choose every design element that syncs well with the message.
You might be drawing plenty of logo sketches. Take a look at them to know which sketch conveys the message accurately. So, for example, you should emphasize the nostalgic aspect of the social gathering at your coffee shop. You can use elements from nature in your logo in that case.
Research your competitors.
Before creating your small coffee business’s logo, know your competitors’ brandmarks and other visual elements. In that regard, you must look different to convey that yours is a distinctive business. That is how to give the impression that your coffee shop or related business stands out.
So, take a good look at your competitors’ logo designs. Find out what colors, fonts, images, or elements they used. Know about their color scheme, slogans, and other visual elements. Based on your findings, you can avoid similar elements and use others to drive potential customers’ attention to your coffee shop.
You can also take inspiration from the global coffee brand’s logo. Take, for example, the Starbucks logo. This inspirational logo uses the mythical creature — two-tailed siren. Now, the Starbucks siren has become an identity for this global coffee brand.
Pick the right color scheme.
Color, especially logos, is the most important visual element of any graphic design project. Choose your coffee logo color, keeping your brand message in mind. Colors evoke emotions, which you can use to convey your brand message. For example, red evokes passion, love, and aggression. What should your customers think of your coffee shop when they see your logo?
Experiment with different color combinations and shades. That helps determine the right color combinations that will work well for your brand.
Some of the best color combinations for coffee shop logos are — orange and brown, maroon and peach, desert sand and emperor gray, marigold and dark brown, and more.
Choose fonts strategically.
While colors evoke our emotions, fonts give personality to a design. Compare different logos from your business and industry for their font use. Your coffee logo will be printed on different materials. Therefore, choose a logo font that best suits your design. Avoid a font that looks complex and tangled.
Some of the best logo fonts you can use for your coffee shop business logo are —Barista script font, Quesha, Cafeine font, Coffee morning sans, Eastsiders sans, and more.
Ensure the design is symmetrical.
Ensure that your coffee logo design is symmetrical so that it is eye-catching. A symmetrical design is an appealing and satisfying design. It has a flow. With a symmetrical design, your logo will have a sense of balance. Each element of your logo should align well with the rest of the design.
Look at major brands’ logos for ideas and inspiration. Their logo elements showcase a symmetry that’s eye-catching.
How to create refreshing coffee logo designs.
Now that you know what to consider when creating a logo, here are some tips on designing a coffee logo:
Consider your brand’s uniqueness.
When creating your coffee logo, consider the new changes your brand is implementing. What changes has your coffee shop made recently that you want to reflect through your logo?
You should also find out what new your competitors are doing to market their business. Then, revive your logo by including some new design elements that give your existing logo a refreshing look. You can try new phrases and words to redefine your coffee shop. Find out how you want customers to see your coffee business.
Take, for example, the Starbucks logo. The brandmark is synonymous with ethical coffee bean sourcing. They made their coffee the first sustainable agricultural product.
Tell your brand story.
Make sure that your refreshing coffee logo tells your brand story perfectly. Think of adding some new symbols that represent your coffee shop business. What new brand values do you want to project before your customers?
Try to incorporate some elements that tell about your brand journey and experience. That will add a new dimension to the coffee brands’ logo for the customers. Such a logo will then become your impressive new brand identity.
Take inspiration from your company name.
If your coffee shop’s name is unique, use it to our advantage in designing your startup logo. Sometimes, words give clues about what colors, fonts, symbols, etc., to use in a design.
See if your company name gives the liberty to have some wordplay. You can use those words to create an image for your logo design. Such an image or design will inform customers about your brand message. So, the coffee shop name can be an option when exploring different coffee shop logo ideas.
Experiment with different colors.
Colors give a refreshing look to a logo. You should choose your colors carefully to convey the message correctly. Use colors that help connect your brand with your target customers, considering their age, culture, and other backgrounds.
Coffee logos have natural colors such as muted green, beige, and brown. Restaurants, coffee houses, and cafes usually have these colors in their logos. Or, try out some different colors that help your logo look unique. Think of using two colors as a unique combination, too.
Create a unique typeface.
Try to come up with a unique typeface of your own so that your coffee logo design may leave a distinctive impression on your target customers. But make sure that the typeface used in the logo is the same you used in many other visuals.
So, design your logo in the font you used in creating your website, business card, leaflets, signature, and other marketing materials. That ensures brand consistency, which in turn helps build customer trust for your coffee business. You can consider its efficiency with this data, steady use of a specific font can boost brand recognition by up to 80%.
If you haven’t yet created other marketing materials, choose a unique typeface for your coffee house logo. Then, you can apply that font across all visuals, such as your website, business cards, etc.
Choose your logo style carefully.
What logo style would you like to choose for your coffee business? Think about it strategically. Pick a new style that gives your logo design a refreshing look. These are the four common logo styles.
- Wordmark: A wordmark is the company’s full name, usually without other elements.
- Pictorial: The pictorial logo has graphic pictures and symbols.
- Abstract: This logo style does not use a definite image or shape.
- Minimalist: The minimalist logo involves only a few elements and is simple.
Choose the logo style that effectively conveys your brand message to your target audience.
So, these are the major points to consider when designing your coffee logo. If your small business does not have the budget to hire an expensive logo designer, you can also create the emblem by yourself using a logo maker, which is an AI-powered design software.
Alternatively, explore the coffee logo maker by Designhill. You can quickly choose your colors, fonts, and other elements. Then, the software will generate multiple logo ideas based on your inputs.
